”Udhyamena hi siddhyanti karyani na manorathaih” – success comes through effort, not by merely wishful thinking.
With the divine blessings of Sri Sathya Sai Baba, the Shakti Soda Inaugural Ceremony was successfully conducted on Friday, 24th April 2026, at S. Kota, Vizianagaram. This initiative, launched under Swayam Krushi Social Enterprise LLP, marks a significant step towards empowering rural women through sustainable micro-entrepreneurship. Rooted in the vision of inclusive social engineering, Shakti Soda aims to create livelihood opportunities while promoting traditional, healthy beverage alternatives in rural communities.
The program witnessed the gracious presence of distinguished dignitaries. Smt. Kolla Lalithakumari, Hon. MLA, attended as the Chief Guest and appreciated the effort to combine social impact with entrepreneurship. Sri Nanda Srinivasa Rao, Founder & Chairman of SODA HUB, and Sri Gompa Krishna, Hon. Chairman, DCMS, Vizianagaram, graced the occasion as Guests of Honor and shared their valuable insights on scaling grassroots enterprises. Their encouragement reaffirmed the importance of such initiatives in building self-reliant communities.
The event began with an invocation and formal inauguration, followed by interactions highlighting the journey of Shakti Soda. A special focus was given to women beneficiaries who are the backbone of this initiative. The live demonstration of soda production and display of colorful traditional goli sodas added vibrancy to the celebration.
A key highlight of the program was the collective participation of women entrepreneurs, showcasing unity, confidence, and self-reliance. The initiative also integrates technical support through SODA HUB, ensuring quality production, branding, and market linkage. The establishment of RO water infrastructure further strengthens the foundation for safe and scalable production. The ceremony concluded with a message of gratitude and a renewed commitment to expand Shakti Soda across rural regions. This initiative stands as a model for community-driven entrepreneurship—where empowerment, sustainability, and service come together. It is not just a product launch, but a movement towards dignity, self-reliance, and holistic rural development.
